Services
COMMUNICATION STRATEGY, BRANDING || DIGITAL PR & SOCIAL MEDIA MANAGEMENT || PR AND PRESS OFFICE || OFFLINE AND ONLINE ADV CAMPAIGN PLANNING || SOCIAL MEDIA MARKETING || GRAPHIC PROJECTS || SPECIAL EDITORIAL PROJECTS || EVENTS PLANNING AND ORGANIZATION
COMMUNICATION STRATEGY, BRANDING
Each brand has its own story to tell and thanks to communication schemes designed ad hoc, diversified and customised for companies and their needs, we help to tell this story. Through a deep knowledge of market dynamics we offer the fundamental tools for the diffusion and affirmation of brands, with an analysis of the coordinated image, the definition of market positioning and the design of projects to be communicated. We identify strengths and build incisive tailor-made strategies with an innovative and coherent approach.
DIGITAL PR & SOCIAL MEDIA MANAGEMENT
Searching for information and confirmations and interfacing on the web is now a daily habit, and it becomes really important to manage this aspect of our clients as well. Digital PR and Social Media Management is carried out on several different levels: from a communication strategy with the identification of the most suitable channels, to the production of contents, from the management of channels on behalf of the company, to web relations. Then we design and manage the most suitable and effective communication strategy. We like to create original contents, using a language aligned with the brand positioning, analyzing every detail in order to create persuasion and able to generate traffic and connections. Every detail is studied according to the final use, evaluating the trends of the moment and the voices with the most impact on the reference channels. We have a creative community of highly trained figures with different professional skills, which allows us to realise every idea.
PUBLIC RELATIONS AND PRESS OFFICE
Helping the company to approach its public, but also helping the public to decode the company. Releasing a message, spreading news by word of mouth. Public relations, or rather cultivating contacts, is still a fundamental and very important element of communication. We believe in the relationship between people and in the dialogue between brands and the end consumer.
The Press Office is the company’s voice to the outside world, it addresses specific targets by managing and coordinating the flow of information and relations with the media, in order to obtain editorial space for publication, other than advertising information. It transforms the facts, events and products of the company or organisation it represents into news; it collects, analyses, organises and disseminates data and information. Open The Sight creates customised content for each specific client need.
OFFLINE AND ONLINE ADV CAMPAIGN PLANNING
We manage media campaigns by carefully identifying the right media for our clients’ specific requirements, working closely with them to support and maximise their sales strategies. Thanks to an in-depth knowledge of the characteristics and potential of each media, we carry out planning, coordination and control of communication campaigns and production processes.
SOCIAL MEDIA MARKETING
We create digital communication campaigns whose impact attracts attention and encourages users to share. We choose the best content and most effective copy to generate visibility on social media, combining it with targeted sponsorship activities to achieve organic growth and increased online brand awareness.
PROGETTAZIONE GRAFICA
Tutti gli elementi riferiti ad un brand devono essere curati e coerenti nella loro comunicazione. Ancora prima della strategia digitale uniamo competenze di marketing al talento creativo per individuare l’essenza di un brand creando un piano di comunicazione coordinata consistente e vincente. Più nel concreto, studio, progettazione e realizzazione di corporate identity, house organ, cataloghi e brochures con gestione globale, dalla produzione di scatti, al progetto grafico e la stampa.
Progettazione grafica e realizzazione di siti Internet.
SPECIAL EDITORIAL PROJECTS
All elements related to a brand must be accurate and consistent in their communication. Even before defining a digital strategy, we combine marketing skills with creative talent to identify the essence of a brand by creating a consistent and winning coordinated communication plan. More concretely, study, design and creation of corporate identity, house organs, catalogues and brochures with global management, from the production of shots to graphic design and printing. Graphic design and creation of websites.
EVENT PLANNING AND ORGANISATION
The organisation of individual or co-branded events has become an essential requirement
for companies in order to get people talking about them, to establish a direct and emotionally involving contact with their target audience and to develop business. We take care of the organisation of events, which we design and propose to our clients in order to help them achieve their goals. Starting from the brief, we identify the objectives in order to guarantee a result with an unconventional approach, with particular attention to every detail and aimed at generating a high degree of involvement.
Thanks to our experience, we are able to devise both the strategic and the creative, as well as the operational and logistical aspects: large events of an institutional (corporate) nature or for the launch of new products, seminars and workshops, exhibitions, fairs, etc.
Thanks to a team of external professionals, we can offer a package designed according to the target audience and the budget, including the search for a suitable location to host the event, the organisation of catering, lighting, music and whatever else is needed to make the event a success.
COMMUNICATION STRATEGY, BRANDING
Each brand has its own story to tell and thanks to communication schemes designed ad hoc, diversified and customised for companies and their needs, we help to tell this story. Through a deep knowledge of market dynamics we offer the fundamental tools for the diffusion and affirmation of brands, with an analysis of the coordinated image, the definition of market positioning and the design of projects to be communicated. We identify strengths and build incisive tailor-made strategies with an innovative and coherent approach.
DIGITAL PR & SOCIAL MEDIA MANAGEMENT
Searching for information and confirmations and interfacing on the web is now a daily habit, and it becomes really important to manage this aspect of our clients as well.
Digital PR and Social Media Management is carried out on several different levels: from a communication strategy with the identification of the most suitable channels, to the production of contents, from the management of channels on behalf of the company, to web relations.
Then we design and manage the most suitable and effective communication strategy. We like to create original contents, using a language aligned with the brand positioning, analyzing every detail in order to create persuasion and able to generate traffic and connections. Every detail is studied according to the final use, evaluating the trends of the moment and the voices with the most impact on the reference channels.
We have a creative community of highly trained figures with different professional skills, which allows us to realise every idea.
PUBLIC RELATIONS AND PRESS OFFICE
Helping the company to approach its public, but also helping the public to decode the company. Releasing a message, spreading news by word of mouth. Public relations, or rather cultivating contacts, is still a fundamental and very important element of communication. We believe in the relationship between people and in the dialogue between brands and the end consumer.
The Press Office is the company’s voice to the outside world, it addresses specific targets by managing and coordinating the flow of information and relations with the media, in order to obtain editorial space for publication, other than advertising information. It transforms the facts, events and products of the company or organisation it represents into news; it collects, analyses, organises and disseminates data and information. Open The Sight creates customised content for each specific client need.
OFFLINE AND ONLINE ADV CAMPAIGN PLANNING
We manage media campaigns by carefully identifying the right media for our clients’ specific requirements, working closely with them to support and maximise their sales strategies. Thanks to an in-depth knowledge of the characteristics and potential of each media, we carry out planning, coordination and control of communication campaigns and production processes.
SOCIAL MEDIA MARKETING
We create digital communication campaigns whose impact attracts attention and encourages users to share. We choose the best content and most effective copy to generate visibility on social media, combining it with targeted sponsorship activities to achieve organic growth and increased online brand awareness.
GRAPHIC DESIGN
All elements related to a brand must be accurate and consistent in their communication.
Even before defining a digital strategy, we combine marketing skills with creative talent to
identify the essence of a brand by creating a consistent and winning coordinated communication plan. More concretely, study, design and creation of corporate identity,
house organs, catalogues and brochures with global management, from the production of shots to graphic design and printing. Graphic design and creation of websites.
SPECIAL EDITORIAL PROJECTS
In a reality where the password is ‘custom made’, it is becoming increasingly important
and strategic to be able to offer services that are tailored not only to the clients’ needs but also to the distinct context in which they operate.
We offer our unique skills to develop and produce special contents and digital editorials,
reference books in paper and digital form, publications dedicated to events, product launches and workshops in accordance with the communication style and positioning of
companies and clients.
EVENT PLANNING AND ORGANISATION
The organisation of individual or co-branded events has become an essential requirement for companies in order to get people talking about them, to establish a direct and emotionally involving contact with their target audience and to develop business. We take care of the organisation of events, which we design and propose to our clients in order to help them achieve their goals. Starting from the brief, we identify the objectives in order to guarantee a result with an unconventional approach, with particular attention to every detail and aimed at generating a high degree of involvement.
Thanks to our experience, we are able to devise both the strategic and the creative, as well as the operational and logistical aspects: large events of an institutional (corporate) nature or for the launch of new products, seminars and workshops, exhibitions, fairs, etc. Thanks to a team of external professionals, we can offer a package designed according to the target audience and the budget, including the search for a suitable location to host the event, the organisation of catering, lighting, music and whatever else is needed to make the event a success.
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